About InContext

About InContext

InContext Serious Gaming Studio is a division of the InContext Consultancy Group, a company founded in 1993 with a focus on culture transformation, strategy, team, and leadership development for organizations. Through years of experience working with teams, leaders, and organizations, we have discovered that serious gaming is the most efficient way to help people change behavior and deliver life-changing learning experiences. That’s why we’re dedicated to ideating, developing, and delivering the best serious gaming solutions to our clients.

As a market leader in serious gaming solutions within Europe, we serve a range of clients from large global corporations to startups across various sectors. Our success comes from our commitment to taking the best knowledge and experience in learning design from over 30 years of InContext and using it to develop innovative team-based serious gaming experiences. All our games are designed in-house and can be played both face-to-face and online, making them highly adaptable to any scenario.

Welcome to the world of serious gaming

The big difference between a group of individuals and an organization or team is a shared vision. That starts with a common perspective on reality, sharing experiences and facing challenges together.

There are no better tools than games and simulations to make that happen. To get people moving, to inspire them and to put their shoulders to something that is bigger than themselves. And to make a difference.

Serious gaming is not a ‘quick fix’ or simple entertainment. It is part of a fundamental conversation about the organization, what’s going on, what’s holding us back and what needs to be done. Bringing about real change, in an inspiring way.

Can we help you make this happen in your organization or do you want to review the options with us? We are here for you. Always.

Thomas Benedict

Founder and Director – InContext

Trusted by over 425+ corporates


Clients worldwide
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Serious games
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Our core values

Inspiration, creativity and partnership go hand in hand with analysis, action and results. We offer innovative, sustainable solutions to our clients, really making a difference with our ambition, creativity and sheer guts. Clients describe our approach as unorthodox, passionate, careful and surprising. And always focused on achieving tangible and quantifiable results.

At Incontext, strategic organizational change combines with the human side of people’s behavior. With our unique combination of knowledge and competencies, of hard and soft, we place each intervention in its relevant context


Achieving quantifiable results with and for our customers. Providing services that make all the difference. Creating sustainable profitability.


Working, building, creating and learning together is fun. It is and it should be.


Everyone at InContext is encouraged to be themselves and is welcome to show up at work with their whole person.

Fair deal

Striving to create value in every deal for all parties concerned.

F*ck mediocrity

Wanting to deliver the best possible performance. Exceeding expectations in everything you do.Finding the courage every day to rise above the crowd, break taboos and make the impossible possible.

Blogs & insights

Want to stay up to date with all the latest news and interesting blogs? Then take a look at all the articles below!

Discover how serious gaming can transform your teams and organization

The world of work is changing faster than ever, and if you want your organization to stay ahead of the curve, you need to embrace new and innovative learning approaches to help employees and teams accelerate their performance.

Serious gaming is the future, and at InContext, we’re leading the charge. So why wait? Start your journey to a more engaged, motivated, and skilled workforce today.

Serious games can provide an engaging and interactive way to train employees, teach new skills, and develop leadership qualities. They can also improve team building and collaboration skills.

Our serious games are designed to be highly interactive and engaging, providing an immersive learning experience. They also offer immediate feedback and allow for personalized learning.

Yes, we can customize our serious games to meet your specific training and development needs. We can also create new serious games from scratch if needed.

Serious gaming can be beneficial for teams of all types and sizes, regardless of industry or sector. It can be particularly useful for teams undergoing change or transition, as well as those seeking to develop leadership or communication skills. Serious gaming can also be used for customer service training, sales training, and team-building exercises. Whether you are a small startup or a large multinational corporation, serious gaming can help you achieve your development and training goals.